Purple Tuesday: 3 November 2020. This is a day for organisations and disabled people to celebrate the purple pound (the consumer spending power of disabled people and their families) and positive change together. The Purple Pound is estimated to be worth £249 billion, and it is rising by an average of 14% per annum. Worldwide, the Purple Pound equates to a staggering £2.25 trillion, yet less than 10% of businesses have a targeted plan to access this disability market.
Purple Tuesday aims to help raise awareness of the value and needs of disabled customers, and make the customer experience accessible.
Both stores and websites are often inaccessible
Research carried out by Purple, a disability organisation, has shown about half of disabled shoppers have given up on making a purchase, due to poor customer service. Coronavirus has fundamentally changed the way that we shop, and some of the COVID secure measures introduced by retailers risk becoming additional obstacles.
For example, a proliferation of ‘A’ boards with queueing and sanitising information cluttering aisles; clear perspex screens forming near-invisible hazards for those with visual impairments.
Lockdown and the longer term pandemic management measures, have sent an increasing number of shoppers online. Retailers with inaccessible websites and apps are losing an estimated £11.75 billion of online sales in the UK alone, according to the Click-Away Pound survey.
Purple’s chief executive Mike Adams said:
“As a disabled person, I am passionate about disabled people having an equal customer experience to everybody else. I am equally passionate in support in businesses to work with their staff and environment to create a positive difference for disabled customers and impact their bottom line.”
Justin Tomlinson, Minister for Disabled People:
“A day out for disabled customers should be an enjoyable experience to share with family and friends, but for so many it can be such a hassle that they end up staying at home instead.
That is a terrible shame, not only for the UK’s 13 million disabled people but for Britain’s businesses who are missing out on the huge spending power of these valuable customers. It’s also not acceptable in this day and age. I want businesses across the country to get involved with this year’s Purple Tuesday and open their doors to disabled customers – not just on this day but all year round.”
#ThumbsUp for #PurpleTuesday is the social media campaign designed to enable disabled people, their families, friends and colleagues to show their support for Purple Tuesday.
Disability organisation, Purple, is behind the initiative, which has been endorsed by the government.
They will be bringing together a montage of photos and videos that have been shared on social media to feature in the launch of Purple Tuesday at Piccadilly Lights on 3rd November.
Services for Independent Living is a Disability Confident Leader and 50% of our trustees are service users, they help us to ensure our services are suitable for the needs of our users.
For more information on how you or your business can get involved go to: purpletuesday