Asda Tokens Benefit Mental Health Group

A local group that supports men’s mental health has been given £400 towards its valuable work in the county, thanks to the Asda Foundation Green Token Giving scheme.

Hereford Men’s Mental Health (HMMH) was set up by Services for Independent Living (SIL) Chief Executive, Euan McPherson, and Hereford City Councillor Paul Stephens as a response to rising numbers of men presenting with mental health issues.

Euan said: “The group has grown in numbers and provides a safe environment where men can talk, listen, or just relax and enjoy the friendly atmosphere, among people who get it.

“Members chat about a range of subjects, have a laugh and some banter. We also enable people to talk about any issues they are dealing with. There are occasionally activities such as bowling or going out for a curry or Chinese.”

In 2021 members from the group published a book “Further Beyond Words”, which was funded by the Herefordshire Community Foundation and Great Places. The book, a collection of poems and prose exploring mental health, is illustrated by students from the Hereford College of Arts.

The Asda Foundation invests over £1 million annually to support over 4000 good causes through its Green Token Giving. Competition to secure a share of this fantastic gift is always  tough, so Euan and Paul thank the residents of Herefordshire for using their tokens to secure funding for HMMH.

For more information about the group, meeting days, times and venue, visit:

Skip to content